A major vote of confidence in the M1 Corridor has been announced with the successful acquisition of Drogheda-based East Coast Bakehouse by leading Danish biscuit manufacturer Bisca.
Following a period of examinership, the company has emerged with a €13 million investment, securing 78 jobs at its state-of-the-art manufacturing facility in Drogheda.
East Coast Bakehouse has grown rapidly since its establishment in 2016, building a strong presence across Ireland, the UK, and international markets. The company produces both its own branded products and private-label ranges for major retailers, alongside contract manufacturing operations.
This latest development ensures that production will continue in Drogheda, maintaining a key pillar of the local manufacturing ecosystem while laying the foundations for further expansion.
The acquisition by Bisca represents more than a financial lifeline—it is a strategic partnership that enhances the company’s long-term growth potential.
Bisca, a market leader in Denmark with an extensive footprint across Northern Europe, brings:
Together, the two companies create a strengthened platform spanning Ireland, the UK, and the Nordic region.
East Coast Bakehouse’s journey through examinership reflects broader challenges facing manufacturers, including rising input costs and global economic pressures.
However, the successful outcome demonstrates the resilience of both the business and the wider region. Securing employment and attracting international investment highlights:
With fresh investment and a strong strategic partner, East Coast Bakehouse is well positioned to enter its next phase of growth. The company has already indicated ambitions to build on its existing success and explore new opportunities as part of the Bisca group.
For the M1 Corridor, this milestone reinforces a key message:
this is a region where businesses can not only grow—but also adapt, recover, and thrive.
